Large-scale enterprises often face challenges in effectively integrating and experimenting with innovative marketing strategies due to internal resource limitations and policies. Moreover, the time and cost required to enter new fields often fail to keep up with the pace of market changes. Taiwan Mobile, a major telecommunications company, provides a practical example with its smart home services. Despite promising market prospects, entering and promoting this field remains a daunting task for many enterprises.
To address this challenge, Taiwan Mobile chose to collaborate with ULTRON (WiFigarden), the company with extensive experience in integrating IoT smart devices. At the end of 2020 ULTRON (WiFigarden) provided support in technical development and integration, enabling Taiwan Mobile to swiftly bring smart home services to end customers. Through these services, users can experience an exceptional smart living experience, thereby lowering the barrier for them to embrace smart living.
We had several factors to consider when evaluating potential partners. We ultimately chose ULTRON because of their practical experience in integrating smart home appliances. This enabled us to launch the new service directly. On the other hand, we are a telecommunications company, and the background of the vendor was also a factor we took into consideration. We wanted to minimize potential risks as much as possible." - Chester Lin, Head of Taiwan Mobile's Smart Home Division in 2021.
For Taiwan Mobile, the primary goal of innovation and transformation is to bring added value to existing core products through new product services. Considering Taiwan Mobile Telecom and its entire group actively promoting Google Nest smart speakers, the aim is not only to enable users to interact with the speakers but also to provide Google Nest with additional value-added services for a more enriched entertainment experience. In this context, the smart home service becomes an added value that Google Nest can achieve, allowing control of not only individual smart devices but also the management of various life scenarios, making voice control even more convenient. Additionally, this provides customers with more options when choosing monthly plans, no longer limited to hardware devices like mobile phones. Traditionally, telecommunications companies primarily introduced hardware devices such as mobile phones, but this smart home service is a service-centric innovation, which holds great potential for long-term development.
Taiwan Mobile has adopted ULTRON's comprehensive IoT cloud platform, "Ultron Cloud Platform," to drive its in-house brand's smart home service, which includes enhanced application functionality and optimized cloud platform. In addition to providing other solutions, ULTRON actively promotes the development of the ecosystem, enabling partners to grow and transform together. With the technical assistance of ULTRON, Taiwan Mobile has introduced the Taiwan Mobile Smart Home App to the market.
In addition to the application, Taiwan Mobile Smart Home also utilizes the standard management platform interface to achieve operations and sales analysis.
In the past, many brands and telecom operators attempted to launch their own smart home platforms, but the results often fell short of expectations, leading to the eventual discontinuation of these plans.
ULTRON recognizes these challenges and addresses them through a focus on hardware and software integration. We have not only made significant advancements in integration technology but have also developed several unique patented solutions to tackle various market issues. These solutions are made available to our partners. What ULTRON offers extends beyond business, technical, and industry support; we also assist our partners in developing their smart services and facilitating their transformation.
"This is actually an industry chain that cannot be completed by just one company." - Aaron Chueh, ULTRON CEO.
Each department within every enterprise faces distinct market pressures. Through collaboration with ULTRON, Taiwan Mobile Smart Home successfully attracted over a dozen home appliance brands to join the project in just two years. Taiwan Mobile Smart Home places strong emphasis on building long-term customer relationships and achieving group objectives.
ULTRON (WiFigarden) initially focused on providing Mesh Wi-Fi software and later expanded its expertise in networking communication technology to the IoT field, combining both to create the unique ULTRON technology. In the IoT realm, innovation is a common goal, but the true challenge lies in achieving a seamless, imperceptible connectivity experience. This journey is demanding and requires continuous exploration and advancement. ULTRON is dedicated to pursuing an exceptional connectivity experience. While it may be a long-term endeavor, we address our partners' and customers' challenges with our professional knowledge. Our aim is to enhance end-user satisfaction with our services and solutions, ultimately creating a superior connectivity experience.
ULTRON has licensed its patented technology, 'UltronKEY,' to Taiwan Mobile Smart Home. The 'Smarter Key' feature within Taiwan Mobile's 'Smarter Home' application provides end-users with an easy solution for connecting two or more smart devices to the network seamlessly.
Many enterprises in the market typically focus on singular aspects like hardware-software integration, single-cloud architecture, or individual application development. However, ULTRON's solutions provide partners with a range of choices. Our partners can select a single option or opt for comprehensive integration based on their specific needs. Through our all-in-one integration approach, we assist our partners in identifying and addressing issues, delving into actual pain points, and streamlining the development process. This comprehensive planning not only helps in cost control but also significantly reduces the development cycle.
With the support of the 'Ultron Cloud Platform,' Taiwan Mobile Smart Home completed the rigorous testing process in just one year, enabling a swift market entry.
Find out more about Taiwan Mobile Smart Home Service.